Understanding the Importance of Website Architecture

Definition of Website Architecture

Website architecture is very important when it comes to coming up with a great website. It is how the web pages of every website are organized and linked together. According to website owners and marketers, the perfect website architecture is a website that is easy to navigate and helps users land on what they are looking for in every search engine.

The main reasons why website architecture is important are: a well optimized website architecture helps searchers easily find and visit all the web pages in your website, hence you have to make sure that the pages are properly connected. Also, if your site happens to have web pages that are many clicks from your main page, Google will find it difficult to find the pages. The second reason is that link authority will be sent by site architecture. The thing is that, there will be an increase in link authority once you make an internal link to the more prioritized pages. This, then will increase the rankings in Google and any other search engine. Lastly, well established website architecture attracts regular website visitors especially when they found that the website is easy to navigate.

Best practices in Website Architecture 

When it comes to the best practices in website architecture, it is believed that “flat” site will be the best to be able to utilize your SEO with the help of SEO expert Sydney.  For the sake of those who are not familiar with “Flat” site architecture, it means that search engine users will be able to access the any web page in no more than 4 clicks.

Another best practice to use in website architecture is the “deep” website architecture. This means that some web pages can be reached in 4 clicks up to 10 clicks. You might be wondering why this is important. First of all, a not so deep architecture simply means that the authority link flows from pages that opt to have plenty of backlinks, similar to the one in the homepage.

The flat architecture enables Google spiders will be able to find the web pages of your websites easily.