Big fraction of architecture firms are lacking budgets or have a dedicated team to perform marketing. Thus, they need to be really strategic and smart on how they can bring in new projects and spread their works. It is indeed a difficult feat but, it is doable and if you really are diligent and committed with your work, you can even do it for free.
On the other hand, if for example that you have spare budget lying around, you may take advantage of hiring SEO services by Shoutout Digital to widen your reach and scope in the internet spectrum. Then again, the next points are organic (free) ways to attract new clients.
Maximizing Social Media
Social media marketing is not a fad. It’s the real deal in engaging with clients and exhibiting completed projects as well. It’s unfortunate though that most architects are slow to adapt to new environment. In fact, marketing through social media is also backed by renowned architect Jody Brown. Architects must show interest in using social media and learning it as it’s where people flocks and a good conversation starter.
Establishing Trust in Your Brand
If there is one thing that you have to invest within the reach of your architect-marketing budget, then it should be focused on your brand. You can do this by making a website that carries major components of your firm. While doing so however, see to it that you design it with your customers in mind. It is true that architects are great in terms of designing remarkable architectural feat but when it comes to websites, it is best left to pros. Hiring professionals can build a site that can tell story to clients of what the company is about, its previous work and everything in between.
Keep in mind that everything you do will be part of your brand and not just your website, but also your presence in social media, elevator pitch, clothes you’re wearing, car you are driving and how you present yourself.
Speaking of Elevator Pitch…
In this industry, networking is king and you have to plant your seeds. The best way of doing this is by telling people of what you do. You never know which among these people will lead you to new projects and acquaintances so keep on planting.